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Start with a type of shoot, an era or a kind of vehicle. Each page shows real cars from our catalogue that you can brief us on.
Picture car hire across the UK
A picture car is any vehicle that appears on camera: the detective's saloon, the getaway van, the cab in the background of a street scene. CarSeen is a UK picture-car casting brokerage for film, TV, commercials, music videos and photoshoots. We find the right car for the scene, check it with the owner and coordinate its arrival on set, anywhere in the UK. Whether you call it picture car hire, picture car rental or picture vehicle hire, the job is the same: the right car, in the right condition, where and when you need it. For how a shoot booking works from brief to set, see car hire for filming. Explore picture car hire through the shapes, colours and eras that suit your scene. For an earlier setting, browse period cars for film by decade.
Picture cars for every kind of production.
Different productions ask different things of a car. A TV drama may need the same hero car for every block of a series, looking identical each time. A commercial may need one immaculate car shot from every angle in a single day. A music video may want something loud, rare or colourful, and a photoshoot may need a car that can sit still under lights for hours. We start from your script, treatment or mood board and cast the car the way a casting director casts an actor. It has to suit the character, the period and the location.
How picture car hire works.
- Send a brief. Tell us the scene, the shoot dates, the location and anything the car must or must not be. A rough idea is fine, and so is a precise make, model and colour.
- Get a shortlist. We come back with options, photos and practical notes on each car, such as how it's used, whether it's left- or right-hand drive and any transport needs.
- Confirm and book. Once you've chosen, we confirm availability, terms and on-set requirements with the owner and send you a quote.
- On the day. We coordinate arrival, standby and wrap with your production team, whether the car is driven by its owner, delivered on a low loader or simply parked in shot.
Hero cars, background cars and action vehicles.
Hero cars are featured on screen and often driven by cast, so condition, reliability and continuity matter most. Background cars dress a street, car park or driveway and make a setting believable, often booked in groups with a realistic mix of ages and colours. Action vehicles covers police and emergency lookalikes, liveried vans, buses and other specialist vehicles. One brief can cover all three. Read picture cars vs action vehicles. What does a picture car coordinator do, and how do you brief one? · Car product placement in UK film and TV: how it works
London and beyond.
CarSeen is based in Shoreditch, East London, and sources picture cars for productions across the UK. Cars are often found close to where you shoot, which keeps transport simple. When a specific car has to travel, we arrange transport and plan around the unit's schedule. Shooting in the capital? See picture car hire in London.
Picture cars you can brief us on
Picture car hire FAQ
What is a picture car?
A picture car is any vehicle that appears on camera in a film, TV programme, commercial, music video or photoshoot, from a featured hero car to cars parked in the background.
Is picture car hire the same as picture car rental?
Yes. In the UK it is usually called picture car hire, and in the US picture car rental or picture vehicle rental. CarSeen covers the whole job: finding the car, confirming it with the owner and coordinating it on set.
Do you supply picture cars outside London?
Yes. We are based in London and source picture cars for productions across the UK.
How much does picture car hire cost?
Every job is quoted individually. The price depends on the car, the number of days, how it is used, transport and whether a driver is needed. Send a brief and we will confirm it on your quote.
Can I book several cars for one scene?
Yes. One brief can cover a hero car, background cars and specialist vehicles, and we cast them as a matching group for the period and location.
Can cast drive the cars?
That depends on the car, the owner and the insurance in place. Tell us how the car will be used in your brief and we will confirm what is possible for each option.

























